Why this white paper?

The Paris 2024 Olympic Games were much more than a sporting event: a global moment, a unique field of expression for brands.

But whether you are an official sponsor or a simple observer, one question remains: how to capitalize on the energy of such an event to create a true brand experience?

This white paper is not limited to Paris 2024.
It is a guide for all brands that want to learn to Seize the opportunity of major events to create powerful, memorable, and engaging connections with their audience.

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What you are about to discover

• Why major global events (like the Olympics) are a unique opportunity for brands

• The fundamentals of a successful brand experience

• The essential event levers: street marketing, pop-ups, roadshows, product launches...

• The key role of digital and video in amplifying impact

• Concrete inspirations to imagine your own activations

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Who is this white paper for?

• Communication and marketing managers who want to go beyond simple visibility.

• Brands (sponsors or not) that seek to create a strong emotional connection with their audience.
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• Internal teams looking for inspiration and concrete methods.

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How do I receive it?

Nothing could be easier: fill out the form below and immediately receive your Ebook in PDF format.