Cover photo: Moment Factory ©
Immersive experiences are breathing new life into many sectors, including events. The methods to make an impression (almost) no longer have limits. Now, you can send your guests into the ocean abyss via virtual reality, make them the protagonists of a horrific scenario thanks to immersive theater or even integrate them into the works of the greatest painters using video mapping. There are therefore numerous opportunities to boost your events and make them unforgettable!
Together, we will first take the time to define what an immersive experience is so that you can identify the main mechanisms. We will then immerse ourselves in more precise techniques, illustrated by examples from real immersive events. This ocean of tips and templates should help you shape your own immersive event!
🤿 What is an immersive experience?
An immersive experience immerses us in a captivating environment, merging physical and virtual reality. She makes us feel real emotions/sensations While she Based on the fictional. To do this, an immersive experience often uses innovative technologies such as virtual reality.
But if we leave aside this technological aspect, we realize that we all live immersive experiences on a daily basis. Indeed, when we read a good book, listen to lively music or watch an exciting movie, the world around us is as if paused and we experience this story that we know is unreal. In other words, we are Cut off from reality. Immerse yourself in the memory of this sweet impression when you try to offer an immersive experience yourself!
What are the key elements of an immersive experience?
To achieve this effect, an immersive experience is above all a perceptual experience. The mobilization of our senses — sight, hearing, touch, touch, taste, olfactory — must be omnipresent and coherent in order to produce this Feeling of verisimilitude that we mentioned.
In general, we can identify an immersive experience by the fact that it Involve your audience. He then becomes an actor in the experience, he is an integral part of it.
What are the benefits of immersive experiences in the event industry?
Immersive experiences capture the attention of participants more effectively than traditional formats because they are actively involved in them. THEinvolvement is therefore generally strong. Moreover, this enthusiasm encourages the public. share your experience, on social networks or by telling it directly to those around you.
In addition, you know better than anyone how competitive the event market is. Each organizer seeks to stand out by offering unique moments, and this is becoming more and more complex... Immersive experiences, due to their originality, are an indisputable tool for differentiation!
🎮 What are the main types of immersive experiences?
Virtual reality
Surely it is no longer necessary to present you with these glasses capable of immersing us in any universe. Although their popularization remains recent, the invention dates back to the 1970s! When equipped with joysticks, we can even interfere with the fictional world in which we are manipulating objects.
Virtual reality is different from Augmented reality, which superimposes virtual images onto the real scene of a video stream captured by a camera.
The immersive Mercedes roadshow
Rather than arguing about the pleasure felt by those who take a seat in a Mercedes, the brand offered its visitors the opportunity to experience the sensation of driving in virtual reality through the brand's vehicles. The participants took their seats on moving seats reinforcing the realism of the experience.
Veuve Clicquot's discovery bike
Riding a bike to cross vineyards, caves and hotels is the experience imagined by the Veuve Clicquot brand in order to explain the process of making its champagne during a fun ride.
Video mapping
Video mapping is a multimedia technology that consists of project images or videos onto real surfaces, such as buildings, sculptures, or even landscapes. Using specialized software, a two- or three-dimensional object is mapped into virtual space that mimics the real environment. The effect is often spectacular! Although video mapping is primarily based on sight, The audio also plays an important role: it is an asset in arousing emotions, bringing images to life or helping tell a story.
Immerse yourself in the hustle and bustle of Moët & Chandon
The Moët & Chandon champagne house enhanced the event venue that hosted the celebration of its 280E birthday thanks to video mapping. The result is quite striking!
Immersive installations
These installations often combine physical elements (decorations, objects...) with virtual elements so that the real and the fictional end up merging. Perceptions are thus shaken up. The public is losing their bearings, which is not to displease them.
An enchanted nocturnal journey in Quebec
The multimedia experience that we invite you to discover consists of a host of immersive installations! They blend into a natural setting, that of the Wendake Forest, which seems to become magical thanks to the play of light, sound and video projections.
Pandora's interactive wall
Designed to illustrate the fresh and whimsical charm of the Pandora jewelry brand's spring 2019 collection, this immersive installation uses digital content to evoke natural beauty. The participants found themselves in a virtual garden visited by numerous butterflies.
Immersive theater
Immersive theater Engage the audience in their story, in his performance. The traditional scene is forgotten to make way for an indoor and/or outdoor environment that is often larger and more diverse. The spectator goes from one set to another, mingles with the actors, interacts with them. His decisions and actions can even change the course of things.
UNEXPECTED's immersive experiences for businesses
Chez UNEXPECTED, we also imagine bespoke immersive experiences to meet the event needs of businesses. Each scenario includes actors specializing in improvisation that interact with the participants, involving them more. Spontaneous and stimulating, they contribute to the experience being full of surprises.
For more ideas for original experiences to enjoy as a team, do not hesitate to read our article which introduces you 7 immersive team buildings in Paris !
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Now let's take a look at what you need to remember from this article if you're considering creating immersive events! Your goal is to design an environment that will succeed in Disconnect participants from reality, to blur the line between the real and the fictional. To seem realistic, it is imperative that your experience engages the five senses of your guests since that is what happens on a daily basis for each of us. The main techniques you have at your disposal are virtual reality, video mapping, immersive installations and immersive theater.
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