OneFree
Immersive plenary in coffee format promoting exchanges and dialogue during internal seminars #OneFree
UNEXPECTED

Free has entrusted UNEXPECTED with the organization and staging of a series of regional meetings designed to bring teams together around the same goal: people, dialogue and the collective.

2 500
Participants
France
Internal seminar roadshow
the norm

background

Free wanted to create a unifying moment with its teams spread over 6 major regions.
The challenge: strengthen cohesion, promote exchange and share a common vision in a positive, simple and human framework.

UNEXPECTED came in for design the experience, structure exchange formats and orchestrate all seminars in order to offer an identical, coherent and warm meeting throughout France.

The spark

The Unexpected Idea

OneFree: The best network. The human.

To embody proximity and encourage people to speak out, we imagined a three-stage experience.

1/ BEFORE — “Free to Speak”: free speech from the start

An interactive platform allowed everyone to ask questions simply, confidently, anonymously.
UNEXPECTED centralized, sorted and analyzed these contributions to build a plenary fully aligned with the expectations of the teams.

2/ DURING — The 6 appointments

Each stage combined two highlights:

☕ Free Coffee — A plenary at the height of a human

We designed a friendly café setting, installed interaction devices (catchboxes, visual votes using red thumbs, QR code to interact during the plenary) and orchestrated a fluid, direct and accessible speech.
Objective: a space where everyone can express themselves freely, ask questions, share feelings.

🎉 Free-NDS — The collective evening

Blindtest, Free'style photobooth, DJ, participatory jukebox...
We created a warm and festive atmosphere to encourage informal discussions and strengthen relationships in each region.

3/ AFTER — “Free Move”: extending the collective momentum

Highlights that continue to live after the seminars, thanks to the 7 aftermovies (1 per stage + a best of), the photo frames sent to each location, the photos of the event and the OneFree hat given to everyone.

Beyond the event

Heritage

#OneFree continues to live within the teams thanks to:

  • A strengthened dialogue, started before the seminars and extended after.
  • A shared vision, fuelled by the questions and expectations expressed by the teams.
  • Common memories, created in each region through convivial and interactive moments.
  • Symbolic supports (photos, videos, objects) that extend collective energy.
  • A renewed sense of unity, built step by step.
It was a pleasure working with Anna! Listening, strength of proposal, sense of detail... An experience to be repeated.
Anne-Sophie DRANE - Internal Commitment and Communication Manager
UNEXPECTED
YOUR PROJECT DESERVES TO BE NEXT AT MAKE AN IMPRESSION.
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