Free has entrusted UNEXPECTED with the organization and staging of a series of regional meetings designed to bring teams together around the same goal: people, dialogue and the collective.
Free wanted to create a unifying moment with its teams spread over 6 major regions.
The challenge: strengthen cohesion, promote exchange and share a common vision in a positive, simple and human framework.
UNEXPECTED came in for design the experience, structure exchange formats and orchestrate all seminars in order to offer an identical, coherent and warm meeting throughout France.
To embody proximity and encourage people to speak out, we imagined a three-stage experience.
1/ BEFORE — “Free to Speak”: free speech from the start
An interactive platform allowed everyone to ask questions simply, confidently, anonymously.
UNEXPECTED centralized, sorted and analyzed these contributions to build a plenary fully aligned with the expectations of the teams.
2/ DURING — The 6 appointments
Each stage combined two highlights:
☕ Free Coffee — A plenary at the height of a human
We designed a friendly café setting, installed interaction devices (catchboxes, visual votes using red thumbs, QR code to interact during the plenary) and orchestrated a fluid, direct and accessible speech.
Objective: a space where everyone can express themselves freely, ask questions, share feelings.
🎉 Free-NDS — The collective evening
Blindtest, Free'style photobooth, DJ, participatory jukebox...
We created a warm and festive atmosphere to encourage informal discussions and strengthen relationships in each region.
3/ AFTER — “Free Move”: extending the collective momentum
Highlights that continue to live after the seminars, thanks to the 7 aftermovies (1 per stage + a best of), the photo frames sent to each location, the photos of the event and the OneFree hat given to everyone.
#OneFree continues to live within the teams thanks to:
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