To mark an internal highlight and create a new experience, a Tech company is partnering with UNEXPECTED to design an immersive evening where each guest becomes an actor: <span style="color:#ff1f02;">the RED LINE PARTY</span>.
Our client wants to organize an unprecedented Winter Party.
The objective?
The Big Picture: Daring to cross the red line
A luminous red line snakes through the Bassin des Lumières, guiding employees to challenges, surprises, and unexpected experiences.
But this line is not just a simple scenographic element. It is a border.
The one between comfort and the unknown. Between the ordinary and the extraordinary.
“RED LINE PARTY” is not just a night out.
It is an invitation to be daring.
A winning triptych: place, color, commitment
The RED LINE: beyond the limits
Our concept is based on the Red Line, the narrative and immersive theme of the evening.
It marks the border between the known and the unknown.
It is the line of all possibilities: experiences, surprises, shows, but also challenges and personal commitment.
Arrival: A first step into the unknown
19:00. The collaborators arrive at the Bassin des Lumières.
In front of them, a bright red line extends across the ground. She guides them.
They have a first choice: follow it... or stay in their comfort zone.
Inside, magic happens.
Monumental projections adorn the walls and water of the Basin.
The master of ceremonies, Nicolas Ullmann, challenges them:
“Tonight it's up to you to decide. Do you dare to cross the red line? It's up to you to see. But one thing is certain: those who dare will not regret it.”
Suddenly the lights go on, the Red Liners come on stage, and the show starts.
A breathtaking scenography combines video projections, light effects and music.
And at the heart of the show, a surprise: the CEO is among the dancers.
He takes the microphone, sets the tone, and the evening can begin.
Challenging experiences that defy limits
To immortalize everything, a photocall was present to capture the most beautiful memories of the participants.
An explosive final: The switch in the second half of the evening
As the evening reaches its peak, a final surprise awaits employees.
The Red Liners form a circle, drawing the guests into a collective choreography, simple at first... then faster and faster.
The pace is picking up.
Some let go, others hang on.
Until an explosive dance show breaks out before their eyes, triggering the transition to the second half of the evening!
DJ set, fiery dancefloor and unlimited cocktails... Until the end of the night.
An event that goes beyond D-Day: a three-month communication plan
The RED LINE PARTY does not end on the evening of the event.
To make a lasting impression, an internal communication plan was deployed to engage employees before, during and after the evening. Our internal agency UNCHAINED has thus designed and produced:
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A Winter Party that goes beyond limits and makes an impression
The RED LINE PARTY is a memorable milestone in the company's Winter Party tradition, raising the bar even further and creating a heritage that matches the brand's ambitions.
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