The Next Champ 2025 Fenwick-Linde

The Next Champ 2025

UNEXPECTED

To support the launch of its new series of electric headlamps, Fenwick has entrusted UNEXPECTED with the organization of its <span style="color:#921C26;">French championship for forklift operators</span>: THE NEXT CHAMP 2025.

1 200

Participants

France

Roadshow

the norm

background

How do you combine product launches, technology demonstrations and community engagement?

Fenwick wanted to create an immersive tour that would allow:

to introduce the new Xi10-Xi20 and E14-E20 electrical front ends,

to present energy, digital and security solutions,

to create a unifying highlight for operators, customers and teams,

to promote the profession and field expertise, which are all too often invisible but yet essential.

Between demonstrations, exchanges and competitions, THE NEXT CHAMP had to be a unifying, useful and memorable event for all audiences.

The spark

The Unexpected Idea

THE NEXT CHAMP 2025 — the championship for forklift drivers
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When logistics becomes a sport in its own right

To create a product launch that goes beyond a simple technical demonstration, we imagined with Fenwick a national tour designed as a Real championship of France for forklift drivers : a spectacular, unifying format that is deeply rooted in the field.

A roadshow that becomes a sports arena

For more than a month, 17 Fenwick sites have been transformed into real competition arenas:

event structures, departure arches, technical areas,

sports signage,

reveal space,

and a scenography designed to embody the power, precision and energy of Fenwick.

Each stage brought together customers, prospects, technicians and experts around a rare moment: highlight an essential but often invisible profession.

More than 1,200 participants whose 250 forklift drivers in competition experienced this extraordinary tour.

Regional events: the UpperCut Chrono & the Winning Hook

The regional selections were based on two signature proofs, designed as real sports disciplines:

🥇 Round 1 — UpperCut Chrono (speed & coordination)

Retrieve, transport and store an element in record time, by crossing an arch and perfectly controlling its trajectory.
A pure, rhythmic, precise race.

🥈 Round 2 — Winning Hook (agility & precision)

Collect three elements in an imposed order, slalom between punchingballs and suspend them one by one on a dedicated structure.
A skill exercise that reveals the finest pilots.

At each stage, A regional champion emerged to join the national grand final.
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An itinerary designed as a real sports day

The typical day followed a gradual ramp-up:

Breakfast and briefing with the animator-ambassador Fenwick, a true master of ceremonies, guarantor of rhythm, fair play and positive energy

Opening speech by the Management & Marketing teams

Round 1 : speed competition

Show Reveal of the new 1251 electric truck, followed by technical workshops and demonstrations

Breakfast, field exchanges, expert meetings

Round 2 : competition agility

Podium & celebration Champions

Each site lived A real mini-championship, autonomous, rhythmic, unifying

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The Grand Final: a sports show broadcast live

The 17 regional champions, joined by a DROM-COM operator, competed in two final events:

Round 1 — The Winning Combination : a giant puzzle to be put together with a forklift, between millimeter precision and stress management.

Round 2 — The Victory Cup : slalom between the blocks in order to stack 3 mini-pallets and a mini trophy. An exercise in pure agility.

The final was broadcast live for 6 hours on YouTube and LinkedIn, thanks to the UNCHAINED recording device.
A real show worthy of professional sports competitions.

The top three will then represent France at World Forklift Championship in Germany, giving Fenwick an international dimension.

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Activation at the service of the brand and businesses

The Next Champ 2025 made it possible to: