Geberit, a reference in high-end sanitary solutions, reveals AquaClean Alba, a washing toilet combining comfort, hygiene and ease of use. To convince hoteliers, architects and journalists of its adoption, it was necessary to go beyond a simple product presentation. Instead of simply telling it, we chose to bring it to life.
Geberit Hotel
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UNEXPECTED
For the launch of its latest product, Geberit wanted to hit hard with specifiers in the hotel sector. We imagined the <span style="color:#0171BA;">Geberit Hotel: an ephemeral place, an immersive showcase for the well-being of tomorrow</span>.
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Brand experience
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The spark
The Unexpected Idea
Geberit Hotel, the hotel of tomorrow
The Geberit Hotel does not only present a product: it offers a complete immersion in the hotel industry of tomorrow. A place where each space embodies a facet of the new generation of well-being.
An awakening of the senses at the heart of the Geberit Hotel
Much more than a simple launch, this evening was designed as an immersive experience that captivates the senses.
The space is divided into three experiential areas, each offering an avant-garde vision of the hotel industry of tomorrow:
- The lobby : a theatrical entrance, where a signature blue carpet guides guests to a reception desk and a uniformed bellboy.
- The bar : an avant-garde space enhanced by aquatic lighting, backlit bottles and an atmosphere conducive to exchanges.
- The Alba Suite : a sanctuary of well-being that reveals the quintessence of comfort and innovation according to Geberit.
Every detail, from the play of lights evoking water to the materials chosen, has been designed to immerse guests in a universe where purity and design are one.
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A powerful reveal, orchestrated like a suspended moment
The long awaited moment.
Facing the guests, a mysterious cube with mirrored walls stands in the center of the space. At first glance, it only reflects the environment, blending in perfectly with the decor.
While a speech is in progress, a silence abruptly sets in. The lights are going down. Attention is rising.
Suddenly, the cube lights up from within.
The mirror effect disappears, revealing a refined and innovative bathroom, where AquaClean Alba is the centrepiece. A suspended moment, where surprise and wonder captivate the audience.
A strong staging, in line with the impact that Geberit wishes to make in the hotel industry.
With Geberit Hotel, we did much more than launch a product: we created an unforgettable moment, an immersive experience where AquaClean Alba is obvious for the hotel industry of tomorrow.
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Beyond the event
Heritage
When innovation becomes a sensory experience
- 100+ key prescribers brought together: hoteliers, architects and journalists.
- A product reveal judged spectacular and differentiating by the majority of guests.
- A strong PR impact with numerous Press coverage specialized and general public.
- An immersive experience that reinforced the premium and innovative perception of the brand.
- A popular experiential format, paving the way for future immersive operations by Geberit.
With Geberit Hotel, the brand did not content itself with presenting a product: it transformed a launch into memorable experience, proving that a product can be lived before it can be told.
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