Create an immersive event, for the press and influencers, at the Samsonite store in the 9th arrondissement of Paris, centered around a flagship product of the brand: the Proxis Lime suitcase.
Tomorrow is here
UNEXPECTED
70
Participants
paris
Activation
the norm
background
The spark
The Unexpected Idea
An immersive experience on clay putting the product into action, thanks to a strong scenography based on tennis codes. An evening dedicated to the discovery of sport and travel through themed activities. An immersion to the guests' taste buds with a tailor-made cocktail dinner in the colors of the brand.
Beyond the event
Heritage
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