Create an exclusive and immersive experience to allow their best customers to discover and test the new AMG models, in an intimate and refined setting.
Mercedes Open House


UNEXPECTED
100
Participants
Île de France
Brand experience

the norm
background

The spark
The Unexpected Idea
An Open House over two days, in a sumptuous villa, with exceptional vehicles exhibited in the park, new shows, and live cooking by Justine Piluso. An elegant and tailor-made scenography, to enhance this unique experience.











Beyond the event
Heritage



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