Best Workplaces 2024
UNEXPECTED

For the 2024 Best Workplaces ceremony, we imagined with Great Place to Work <span style="color:#e60000;">an event worthy of the Olympic Games</span>.

3,200
Participants
Paris & Digital
Ceremony
the norm

background

Each year, Great Place To Work rewards companies offering the best working conditions to their employees. In 2024, the objective was twofold: to honor the winners while offering an impacting show that was up to this national challenge.

With this in mind, Great Place To Work called on our agency, UNEXPECTED, to imagine and orchestrate a unique event, capable of combining inspiration, commitment and spectacle.

The spark

The Unexpected Idea

Great Place To Work has ignited the flame!

On the occasion of the 2024 edition of Best Workplaces France, we orchestrated this ceremony under the sign of the Olympic Games.

An immersive and rhythmic ceremony like a sports competition

What could be better than surfing the news for this award ceremony? To properly celebrate the companies where it is good to work in France, we decided to draw inspiration from the energy and passion of the Olympic Games.

Like true athletes, companies have fought a long endurance race to achieve excellence and obtain this award that honors their soft skills.

As soon as it opened, a video showing the relay passing through the streets of Paris took viewers to the heart of this adventure. The last torchbearer, Nathalie, the evening's presenter, appeared on stage in sportswear, Olympic torch in hand, to virtually turn on the screen and kick off the event.

Inspiring and interactive highlights

  • A dynamic staging with, among other things, a victory jingle on We Are The Champions to congratulate the winners and a powerful end credits on The Show Must Go On to close in style.
  • Inspiring interventions : Performing in a company is also a sport! Oristelle Marx, a top athlete, and Thierry Picq, a specialist in performance and organizations in extreme contexts, shared their vision and experience to motivate and inspire the participants.
  • Collaborative choreography : The winners were invited to participate in a progressive performance. Throughout the evening, each number 1 in the category started a movement, giving birth to a collective work, which ended on stage in a final bringing together all the winners.
  • An interactive digital experience : We designed an interactive game on Instagram to amplify engagement. By tagging @ptw_france and their business as a story, participants could try to win a prize by dancing and sharing their energy.

After this vibrant ceremony, the guests extended the experience around a friendly cocktail, punctuated by fun activities, in a festive and unifying atmosphere.

A hybrid ceremony to reach a wider audience

The event was also broadcast live on LinkedIn, allowing a wider audience to experience this celebration in real time. This digital strategy amplified the reach of the event and strengthened the engagement of the Great Place To Work community.

With this inspiring and immersive edition, Great Place To Work not only recognized the best companies, but also succeeded in creating an unforgettable moment of collective celebration.

Beyond the event

Heritage

A ceremony that breaks records!

The event was a resounding success, with exceptional benefits:

  • An audience record: 3,000 people followed the LinkedIn live, an unprecedented performance for Best Workplaces.
  • A significant physical participation: 200 participants experienced the event live at the Grand Rex.
  • Strong interaction on social networks: Numerous interactions were generated, amplifying the visibility and impact of the event.
  • Enthusiastic feedback: Many customers came to congratulate the Great Place To Work team for the quality of the event and the strength of its concept.

Thanks to the whole team that worked on the project! You were superb and we are delighted with our UNEXPECTED collaboration:)
Séverine Greck - Office & Culture Manager
UNEXPECTED
YOUR PROJECT DESERVES TO BE NEXT AT MAKE AN IMPRESSION.
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