To celebrate the most daring creations of the Desirables Futurs competition, we imagined with Franceclat <span style="color:#004e70;">a ceremony that combines</span> innovation and excellence.
A true tribute to French innovation and know-how, the Desirables Futurs competition highlights the talents and visions that will shape the uses of tomorrow.
For this 2024 edition, Franceclat wanted to organize a prestigious event at the Palais de Tokyo, bringing together 500 guests — institutional, professional and creative. The objective? Promote the excellence and creativity of the HBJOAT sectors on a global scale.
We plunged the 500 guests into the heart of the Franceclat universe, playing with the codes of luxury and innovation to enhance the creations.
A luminous tribute to French innovation and know-how
To promote the talents of tomorrow, we imagined a staging where light becomes the common thread of the experience. Elegant, subtle and revealing, she enhances creations and orchestrates every highlight of the evening.
An immersive and refined scenography
The decor plays with the contrast between the raw and industrial atmosphere of the Palais de Tokyo and a sophisticated lighting, guiding the eyes to the essential: the works and their history.
Scripted revelations
The finalist prototypes were gradually unveiled thanks to opaque glass cases, becoming transparent when they were mentioned during the ceremony.
A central scene at 270°
Placed at the heart of the space, it allowed an optimal vision of the highlights, transforming each award ceremony into a visual and emotional show.
Dynamic promotion of the 185 files received
Rather than a simple static exhibition, an immersive installation projects participants' files onto moving screens. An impacting and contemporary visual experience that values the diversity and involvement of all actors in the competition.
A retrospective
Refined archives presented on explanatory and recyclable panels, harmoniously integrated into the decor of the Palais de Tokyo, offering an elegant look at the history and evolution of the competition.
An event designed as a true immersive experience, where each creation, each talent and each story are revealed in their most beautiful brilliance.
Desirable Futures: a ceremony that extends well beyond the Palais de Tokyo
The evening marked a major milestone for Franceclat and the HBJOAT sectors, by placing French innovation and know-how at the heart of a unique experience. More than a ceremony, the event created a lasting resonance with guests and professional communities.
Future Desirables did not only celebrate one edition of the competition.
It consolidated Franceclat's place as a key player in French innovation and excellence, leaving a lasting impression on the collective imagination.
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