To celebrate its 70th anniversary and inaugurate its new Parisian flagship store, Maison DESSANGE has entrusted us with the imagination of an <span style="color:#E2DBD1;">original evening between heritage and renewal</span>.
DESSANGE, a timeless icon of French elegance, wishes to celebrate a double exceptional event, through an evening that reflects its heritage and modernity.
The objective?
To celebrate this anniversary and mark the inauguration of the Parisian flagship store, we imagined an evening where elegance and audacity meet. Between a tribute to the past and a look to the future, each moment of the event was designed as an immersion in the DESSANGE universe. Two highlights punctuated the evening: a retrospective showcasing 70 years of expertise and a life-size fashion show, a true statement of fashion and style.
An immersive and visual retrospective
As soon as they arrived, guests were immersed in a journey through the history of the House. An elegant and contemporary scenography retraced the key stages of its evolution, combining archive images, inspiring quotes and dynamic highlights.
In a second space, the guests discovered the new ranges and offers of the flagship. A smooth transition between past and future, showing that DESSANGE continues to support women in their quest for elegance and modernity.
A masterful fashion show: 70 years of iconic hairstyles
It's time for the second highlight of the evening: an exclusive parade celebrating the cups that have marked the history of DESSANGE.
In a cozy atmosphere, the lights dim, the music intensifies, and ten models take to the stage, embodying the timeless beauty of the House.
An immersive and interactive experience
Beyond the highlights of the evening, the event was designed as a true immersive experience, inviting each guest to become an actor in this celebration. Through various animations, the DESSANGE universe was revealed in all its facets:
Between heritage and modernity, this evening marked a turning point in the history of DESSANGE: a celebration of 70 years of expertise and audacity, where each guest was able to fully experience the timeless elegance and the avant-garde vision of the House.
An event that marks the history of Dessange
Bringing together 70 years of elegance in one evening: that's the challenge we took up with Dessange.
This event was much more than a celebration, it brought together the large Dessange family — historical franchisees, partners, journalists and internal teams — around a common heritage.
A powerful moment, full of emotion, which reaffirmed the House's place as a timeless beauty icon.
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