Organize the 2023 edition of Zoholics, Zoho France's annual user conference, with the main objective of engaging customers, showcasing their products and offering innovative activities.
Zoholics 2023
UNEXPECTED
To take its flagship event to a new level, Zoho is partnering with UNEXPECTED to transform its Zoholics into an immersive experience.
500
Participants
Espace Clacquesin, Ile-de-France
Convention
the norm
background
The spark
The Unexpected Idea
An immersive experience over two days with engaging and enriching conferences as well as tailor-made scenography in accordance with Zoho's DNA. Interactive animations such as a digital mosaic photobooth, a VR stand and a silhouette artist added a fun and memorable dimension to the event.
Interactive and memorable animations
Beyond the content, we have imagined a series of innovative animations to surprise, engage and create tangible memories:
- Digital mosaic photobooth : each photo of the participants came to compose a collective mural in the colors of Zoho, symbol of a close-knit community.
- VR booth : a 5-minute immersion in a disruptive universe, making an impression.
- Touch screen & digital modules : to stimulate interactivity and make the event participatory.
- Silhouettist : an artistic and unexpected touch, offering everyone a personalized souvenir.
- Comfort areas & services : charging station, networking areas and friendly atmosphere.
Result: a thoughtful event At 360°, where each space, each interaction and each animation contributed to transforming Zoholics into a collective, immersive and unforgettable experience.
Beyond the event
Heritage
An event that marked a turning point in the history of Zoholics
- 500 participants gathered for two days around an immersive and interactive format.
- 40 speakers, 60 conferences and 150 one-to-one, catalysts of exchanges and business.
- Of acclaimed animations, generating commitment and personalized memories.
- A strengthened and inspired community, leaving with a clear vision and a memorable experience.
With this 2023 edition, Zoholics went from a simple product appointment to a A true Zoho innovation festival, unifying and experiential.
I recently had the privilege of organizing our annual user conference, “Zoholics”, and I can say that the event would not have been as successful without the invaluable support and expertise of the UNEXPECTED agency. [...] From the moment we embarked on this journey together, it was clear that we had chosen the right partner for the task.
Thomas Ciezar - Marketing Director
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