Meilleurtaux Placement calls on UNEXPECTED to organize its annual seminar.
Our response: break the codes of the traditional seminar and <span style="color:#C1533A;">transform this appointment into a collective ascent to Les Arcs, under an assumed banner: “We lift mountains”.</span>
After an intense period and solid results, Meilleurtaux Placement is beginning a new strategic shift.
The challenge of this seminar was multiple:
Meilleurtaux Placement is a disruptor in its market, and so should its seminar.
Our bias: Bringing the Ascension metaphor to life to embody the new course.
A signature destination: Les Arcs 1950.
A mantra: “Mountains are being raised.”
A common thread: climbing the next summit together.
We've broken the first code:
The plenary was not seen sitting in a room. It is worth it.
It starts with Ascension.
Time 1 — The eggs
Mixed groups old/new collaborators.
10 minutes suspended in the air to break the ice, create relationships and start the collective dynamic.
Time 2 — Snow hiking
Upon arrival at Les Arcs 2000, the teams continued on foot.
20 minutes of walking in the snow.
A common effort, a cohesion that is built physically.
An exceptional framework for extraordinary ambitions:
- In the heart of the mountain
- 360° view
- An immersive plenary at an altitude of more than 2,000 m
The plenary opens with a video of visual coincidence, produced by our 360 communication agency, UNCHAINED.
The members of the Codir are the actors in this film.
A symbolic ascent.
Team spirit. Collective effort. Mutual aid. Perseverance. Overtaking.
The figures move forward, roped.
The terrain is changing. The effort is intensifying.
The eyes are looking for each other. Hands reach out.
Every step counts. Each decision is the collective's responsibility.
Then comes the summit.
Silence. Breath. Horizon.
But an ascent only makes sense if it prepares for action.
Descent becomes movement. Coordination. Shared commitment.
And suddenly, the members of the Codir leave the screen to arrive on stage.
The metaphor becomes reality.
The message becomes embodiment.
To extend this height gain, Catherine Destivelle, world champion in barehand mountaineering, shares her experience of climbing, controlled risk and collective trust.
A powerful parallel with the 2026 ambitions.
Because a collective is also built through action, we have imagined a teambuilding to match the decor:
18 teams.
1 lot for the winning team.
Laughs.
Memorable falls.
Competition, yes.
But above all: cohesion.
After the effort, the outlet.
An immersive evening, scenographed around the world of series.
Neon lights, XL popcorn, “Mflix” visuals, assumed costumes.
A moment of total relaxation.
A collective breath.
Over 150,000 dance moves.
A shared memory.
This seminar was not a break.
It was a tipping point.
What's left of it:
Each employee left with one conviction:
“I am reboosted. I am ready. We're going to lift mountains.”
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